Our story
Over many years, a small guesthouse in Tyrol grew into Familux Resorts – now the world’s first premium hotel group with a consistent focus on family holidays. What began as a labour of love is still run by the Mayer family today and is constantly being developed.
The Beginnings
An idea that changed family holidaysBy taking over the Alpenrose bed and breakfast in Lermoos in 1988, Ernst and Andrea Mayer laid the foundations for something new. Their aim was to create a place where children could be carefree whilst parents found space to relax. Quality, personalised service and a consistently family-friendly concept were at the heart of this from the very beginning. The small guesthouse first grew into a resort – and later into an international hotel group. The philosophy behind it remains with Familux to this day: Bring your kids, find yourself.
Growing up surrounded by guests and hospitality
The next generation takes the reinsFor Julian and Florian Mayer, the hotel felt like a second home from an early age. They helped out with day-to-day tasks, met guests from all over the world, and witnessed their parents building something special, step by step. After completing their apprenticeships, university studies and gaining professional experience abroad, both returned to the family business. Since 2021, they have been running Familux Resorts together. Today, they also bring their own experiences as fathers to bear in the further development of the brand.
We have the best job in the world: we build and run the best possible hotels – for our own children and for families like ours. Bringing together the colourful world of children with the wishes of parents, all under one protective roof, is our core purpose. That's why, across our spacious resorts, we rely on high-quality furniture, thoughtful details and child-friendly concepts.
Julian & Florian Mayer
Familux Resorts today
Four resorts and new horizonsToday, the Familux Group comprises four multi-award-winning resorts in Austria and Germany: the Alpenrose in Lermoos, the Oberjoch in the Allgäu, the Dachsteinkönig in the Salzkammergut, and The Grand Green, which opened in 2022. Over 670 staff members contribute every day to creating special shared moments for families.
The Future of Familux
Continuing to grow with clear valuesThe expansion continues: further locations – including on the Baltic Sea and in the Dolomites – are already in the pipeline. Our commitment remains the same as it has been since the very beginning: families are at the heart of every decision we make. For Familux, growth means not only new projects, but also a responsibility towards guests, staff and future generations.
All-Inclusive
Baby & childcare
The child care service is provided for those from 0 to 16 years in different age groups, 7 days a week from 08:30 to 21:00 by professional child minders.
Play area
2,000 m² indoor play area that stretches over 2 floors and our huge gymnasium provides space to run around and play games. Our playground with a climbing parcour, trampolines, bobby car racetrack guarantees endless outdoor fun for kids.
Swimming complex
Several pools (including a family water play area) are available for swimming or splashing. Our most popular attraction for children aged 7 and over has to be our water slide. Parents can relax in our sauna world or enjoy a masssage in the SPA.
Weekly Program
Our varied weekly program for parents and children offers a wide range of activities that promote fun and education in equal measure. From interactive workshops and exciting excursions to creative handicrafts and sporting activities - there is something for every taste to experience unforgettable moments together.
